Hann Consulting » Marketing

The benefits of on-line PR

admin — Wed, 07 Dec 2011 10:15:59 +0000

Far more businesses than in the past are choosing to make use of online PR to advertise their business and announce details of new products and services they offer.
A new study has revealed that digital advertising and promotion give you a higher return on investment (ROI) compared to standard types of marketing and advertising, therefore companies that choose not to use online and also digital marketing may be missing out on a large share of the marketplace.
Online PR can be a much more efficient way of conveying your message with both the media and also consumers. Compared to offline public relations, it could also be much more affordable so if you’re a brand new business or have a lesser budget it may be the ideal remedy.
Many companies use online press release distribution to launch news, and this can be a good way of marketing your business without spending huge amounts of time arranging events. When searching for online press release distribution, there are lots of companies offering these facilities but it is important to select a company which will get you the absolute maximum publicity for your press release.
PR Fire certainly are a leading online press release distribution service and may help you reach both the mass media and customers. Google number one for press release distribution and also indexed in Google News, meaning that your stories can be easily discovered by both the press and also the public, PR Fire have plenty of experience in helping a number of companies with their online public relations distribution.
PR Fire provide a few different bundles to fit your needs. In the event you just want to test out our services, a simple press release with no links or even images is free of charge. This enables you to see just how quickly our stories reach Google News and start gaining you exposure.
More successful press releases contain text links and images, and at PR Fire we supply great value packages to fit your business requirements. If you’re lacking in time but really need to get your news out there, we are able to write your press release for you on your behalf. Our team of experienced public relations professionals know exactly the things that work and will create a bespoke release to suit your needs.
PR Fire will also help you to reach the publications you would like to share your news with. They’ve got a number of media lists available so you can reach out to targeted publications and can also localise your press release for you so that you can catch the attention of regional publications.
All of PR Fire’s services are designed to help you to reach the biggest audience possible, why not visit the site www.prfire.co.uk to find out more and to get your business’ news spread today.

Bristol Museum Improves The Online Profile Of The Business With Social Interaction

admin — Mon, 05 Dec 2011 15:24:49 +0000

The museum in Bristol has started boosting its reputation and online profile by encouraging social interaction with the public. Bristol’s flagship museum, which opened in June 2010 located on the historic dockside, is inviting visitors to its website M Shed to submit their own content. The museum is dedicated to telling the amazing history of the city through the objects and stories of the people who have made the city what it is today. And now the £27 million museum includes more than 50 deployed touch screen kiosks which show visitors the stories and discussions submitted online and in the interactive galleries. Visitors are enabled to generate their own content and publish it online and all user-created content will be automatically integrated with the museum’s catalogue system.

The venture, which is an exciting new stage in the museum’s development, is in partnership with production company Centre Screen and is commissioned by Event Communications and Bristol City Council. It is hoped that the interactivity of the website will extend the museum experience for tourists beyond the physical and cater for consumer’s appetite for sharing experiences, real life stories and engaging with organisations on a more personal level. And you can satisfy the same needs for your business as an SEO Agency can improve the online profile of a business.

The website delivers excellent user experience for people wanting to learn more interesting facts about the institution. The public can share and contribute their own experiences and opinions, creating one big worldwide conversation about Bristol and its past, present and future. M Shed has attracted over 300,000 visitors in the past year but it could attract and retain even more customers with an expert Social Media Marketing Agency.

The galleries allow Brits to see amazing film and photographs, listen to moving personal stories, encounter rare and quirky objects and add their own memories of the city through the interactive displays. Improve communication with your business’ audience and target them more directly by contacting the expert SEO Preston agency Custard Media.

Specialists in Lead Generation

admin — Thu, 09 Sep 2010 12:03:16 +0000

lead generation has been the buzzword ever since the concept of marketing took birth. Generating leads has been thee foremost of any business, and this is precisely the reason as to why marketers- both on and offline have been seeking services of companies that have evolved themselves into effectively generating leads for their clients.

Leadsbroker is one such firm that specializes in generating leads- thanks to an evolved methodology that they have honed over the last few years in order to make sure that they stay on top of the game. Leadsbroker has been in the game for a long time and has been one of the most respected names in the arena for ages.

From B2B lead generation to generating leads on the basis of a conglomeration of a number of other methods, Leadsbroker has taken itself to the top of the game of generating leads. With an evolved methodology, honed over ages, Leadsbroker is the ultimate authority in getting you useful leads that are easily convertible.

Imagine getting leads into your system each day, while you were asleep or away at work- without having to put in any effort at all! Yes, such are the services being provided by Leadsbroker and has earned it respect all over the UK market.

Tips to long term customer loyalty

admin — Thu, 26 Aug 2010 15:47:43 +0000

Useful information, advice, helpful staff, top prices, quality products and services are all part and parcel of keeping your customers loyal.
However, getting this across to customers is the battle and can often take a business a long time to establish their brand, what they are about and how they can effectively manage their business and please their customers.
In order for you to accomplish this, here are a few tips to help you keep your customers happy.
•   Personally address customers who are registered to your company. Send emails, newsletters, company information, discounts, offers, deals and secret sales which ordinary customers don’t receive. The more special treatment they receive the more special they will feel.
•   Offer special discounts based on their demographics. Place your customers into categories and send out deals which are suited to their lifestyle.
•   If your customer has a complaint, query or need advice or information about a product or service, make sure you go out of your way to help them if you want to keep the customer. If you don’t know the answers to their question make sure you take their name and contact details and persist in sorting the problem, notifying your customer at all stages of the process. This will keep them happy in that they know you haven’t forgotten about them.
•   Offer your customers free gifts or incentives. For example if they get a friend to sign up, they will receive £5 off their next purchase. It won’t be a lot to you, plus you will get an extra customer on your list.
•   Offer customer loyalty schemes whereby your customer can receive customer rewards or points for when they buy products in your store.
To find out about the variety of different ways in which you can improve your customer loyalty speak to Uber-UK.com the marketing and customer loyalty specialists who can help you improve your business and keep your customers happy.

Increasing the web traffic

admin — Tue, 22 Jun 2010 10:00:34 +0000

Search engine optimization Manchester unlike the other SEO agency does not only increase the traffic to the websites but also the sales and the loyalty of the customers.

SEO is the process which improves the quality and volume of traffic to a website and also web pages, like blogs, from the search engines through natural search results unlike the other ways of search engine marketing. The higher a website appears in the list of searched results, naturally the more visitors will it receive from the search engine.

As one of the marketing strategy, SEO Manchester ponders over what people search for generally and how the search engines work. Editing a website’s content and HTML and codes associated to both remove barriers to the indexing activities of these search engines and to heighten its importance to some particular keywords; these are the two primary things which are involved in optimizing a website.

All their campaigns start with an analysis of their client’s marketplace. They make sure from beforehand how much traffic they would be able to bring in to their client’s site and also the amount of sales they can expect from these visitors. This naturally helps in giving both the sides a clear understanding of the impact of what a good search engine optimization can make and also the costs involved. Their two-way process of reporting lets their clients to feed sales data back to them, which allows them to tweak the SEO campaigns to give forth higher profits.

They just don’t provide their clients with daily and shared reporting, but they are also transparent about the services they provide and about the costs involved. No matter how distant every business is from their own website, has an impact on the content and its design too. This Manchester’s SEO offers boot camps, specially designed in such a way that it gives the client’s team, an understanding about SEO.